TitleTravelers Think Big NY
BriefIn the first of these two spots featuring ambitious travellers, a Scandinavian Airlines passenger is asked whether he’s going to New York on business or vacation. “Bizcation, my friend, bizcation,” he replies. “I’m gonna set up a company that makes…” he looks around him, then sees a water bottle. “Water bottles. Cool water bottles! Water bottles that keep cool by themselves! Then I’m gonna sell that company and go on a permanent vacation. And someone will see me and say ‘There goes Mr Bizcation’!” Travellers think big.
Agency
Campaign Travelers Think Big
Advertiser Scandinavian Airlines System
Brand SAS Scandinavian Airlines

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Business SectorSubscribers Only
Media Type Television

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