|Brief||In the first of these two spots featuring ambitious travellers, a Scandinavian Airlines passenger is asked whether he’s going to New York on business or vacation. “Bizcation, my friend, bizcation,” he replies. “I’m gonna set up a company that makes…” he looks around him, then sees a water bottle. “Water bottles. Cool water bottles! Water bottles that keep cool by themselves! Then I’m gonna sell that company and go on a permanent vacation. And someone will see me and say ‘There goes Mr Bizcation’!” Travellers think big.