TitleSMILE
BriefAh, vacations! The awful journey, the terrible sunburn, the dodgy hammock, the hotel room below the bonking honeymooners. But at least Tesco Mobile gives you something to smile about. Like the ability to use your phone in 31 European countries at no extra cost. “So,” reassures the narrator, “no scary bills.” We see a couple’s kids using their phone to order a massive poolside snack. “Not from us, anyway.”
Agency
Campaign SMILE
Advertiser Tesco
Brand TESCO MOBILE EU ROAMING SERVICE

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Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Television

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