Excedrin Migraine - "Excedrin The Migraine Experience "

DDB Remedy

DDB Remedy London, United Kingdom

6976

Title	Excedrin The Migraine Experience
Brief	Excedrin uses virtual reality technology to create “The Migraine Experience.” Individually programmed simulators were designed to replicate migraine symptoms, from sensitivity to light, to distortion, and even partial blindness. In this clip, family members and friends of migraine sufferers wore the simulators to experience a migraine – and to realize that it’s more than just a bad headache.
Agency	DDB Remedy
Campaign	Excedrin The Migraine Experience
Advertiser	GlaxoSmithKline
Brand	Excedrin Migraine
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Posted	November 2016
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital