TitleExcedrin The Migraine Experience
BriefExcedrin uses virtual reality technology to create “The Migraine Experience.” Individually programmed simulators were designed to replicate migraine symptoms, from sensitivity to light, to distortion, and even partial blindness. In this clip, family members and friends of migraine sufferers wore the simulators to experience a migraine – and to realize that it’s more than just a bad headache.
Agency
Campaign Excedrin The Migraine Experience
Advertiser GlaxoSmithKline
Brand Excedrin Migraine

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Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital

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