Title#BeFearless
BriefWhether it’s a public speaking phobia or a fear of heights, Samsung Electronics used its Gear VR to help people across the globe overcome their fears. The home training app is the first to incorporate heart rate, eye contact and voice recognition to monitor users while they face their biggest fears – virtually.
Agency
Campaign #BeFearless
Advertiser Samsung
Brand Samsung Gear VR

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Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital

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