TitleIKEA: Passport Challenge
BriefWould you be able to find your passport in 30 seconds? Global furniture powerhouse, IKEA teamed up with Skype to invite users to take the Passport Challenge. Once selected users clicked on the banner ad, they had 30 seconds to find their passport and flash it in front of the screen. Winners were awarded with a free vacation – but losers didn’t walk away empty handed. IKEA sent the less organised folk a Lekman storage unit to help them better organise their lives.
Campaign IKEA: Passport Challenge
Advertiser IKEA
Brand IKEA Storage Solutions

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