TitleSay No To Spec
Brief“Say no to spec” is about making a statement. We see a man negotiate his way through several business situations – from drawing up plans with an architect to hiring a personal trainer, to ordering a cup of coffee – with the same approach that is all too common in the ad world. He asks for services on “spec” – basically for free, based on the idea that he may or may not buy the service in the end. We see the hilarious responses this draws from business men and women – begging the question: isn’t it time we all said no to spec?
Agency
Campaign Spec
Advertiser Zulu Alpha Kilo
Brand Zulu Alpha Kilo

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Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study

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