TitleGap Map
BriefReal cracks in walls were cunningly transformed into maps showing the way to the nearest Obi home improvements store. The clever idea enabled these localized messages to spread much further. Even into the pages of this book.
Agency
Campaign Gap map
Advertiser Tengelmann
Brand OBI

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Business SectorSubscribers Only
StorySubscribers Only
Media Type Outdoor/Out of Home

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