TitleThe Road to Reading
BriefComics can give children an early love for reading. That’s why a Swedish convenience store gave away comics for free. These ads for the Road to Reading campaign start as very basic comic strips which then evolve into more complex stories – and finally into the original text from classics of literature.
Campaign The Road to Reading
Advertiser Pressbyrån
Brand Pressbyran

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Business SectorSubscribers Only
StorySubscribers Only
Media Type Print

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