TitleThe Trolls
BriefA short, funny-looking bloke with big ears and a hairy tummy has an important message for us. “Net trolls aren’t real trolls,” he says. “Real trolls stand by their opinions and believe in respectful debate!” Clearly, he’s a troll with an issue. He continues: “We are very unhappy that there is any risk of confusion and would like to vehemently distance ourselves from these internet trolls.” His companion agrees: “You tell them sweetheart!” Dagens Nyheter newspaper. Debate. Respect. No trolls. At least, not the nasty kind.
Campaign The Trolls
Advertiser Dagens Nyheter
Brand Newspaper

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