TitleSpanish Lessons
BriefIn response to high user demand, Netflix introduced #NarcosSpanishLessons to teach fans some key Spanish phrases – and to generate buzz around the season two premier. The video series featured tutorials from various Narcos characters, covering pronunciation, utilisation and of course clips from the series to show the phrase “in action.” Drawn by the edgy language, fans flocked to the videos and the number of followers jumped by 40%.
Campaign Spanish Lessons
Advertiser Netflix, Inc.
Brand Narcos Season 2

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Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film

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