TitleMalaco secret candy compartments
BriefIn Sweden, kids are only allowed to eat candy on Saturdays. So if Swedish parents crave sugary snacks during the week, they have to hide them from sight. A sweet opportunity for bonbon brand Malaco, which launched a collection of objects with secret candy compartments. Everyday items such as books, tin cans, clocks and even a globe were made with hidden candy caches. They were a huge hit with grown-ups. With kids, not so much.
Agency
Campaign Malaco secret candy compartments
Advertiser Malaco
Brand Malaco secret candy

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