TitleDXP
BriefPizzas sloppily delivered by moped may soon be a thing of the past. Introducing the Domino’s DXP pizza delivery car. It’s equipped with a built-in warming oven to keep customers’ pizzas hot on the road, as well as a custom compartment for dipping sauces, napkins, utensils and drinks. The exterior features a light that brightens the ground when the car is parked to help drivers step safely around the vehicle, and an “Out For Delivery” roof light that tells everyone when the vehicle is en route to hungry customers.
Agency
Campaign DXP
Advertiser Domino's Pizza
Brand Domino's

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Infiniti cuts through March Madness noise with film series featuring basketball teams of cancer survivors

Infiniti is attempting to cut through the madness of March Madness with an eight-part mini documentary series that features two basketball teams of cancer survivors who will face off on Final Four Friday next week.

Created by CP+B Boulder, the series follows the players as they prep for the game and share their personal stories. The game will be played on April 1 at NRG Stadium in Houston and will be broadcasted on CBS during the NCAA semifinals, according to CP+B.

To raise money for the charity Coaches vs. Cancer, Infiniti is encouraging basketball fans to fill out charitable brackets. For each round of March Madness, every winning pick chosen will generate a donation for the charity. Infiniti has already donated $363,000 and will donate up to $700,000 total.

So far, four of the eight videos have been rolled out. Check out the intro film above and the others below. 

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