BriefEstonian fashion designer Lilli Jahilo found an effective yet inexpensive way of drawing attention to her work. She created “The Cannes Dress” and posted stunning pictures of it in the Palais des Festivals during the annual Cannes Lions ad festival. Showing a single elegant image and the words #thecannesdress, the posters stood out in the cacophony of Cannes and drove everyone to find out who was behind them. The posters reaped masses of social posts and an article by AdWeek.
Campaign #TheCannesDress
Advertiser Maison Lilli Jahilo
Brand TheCannesDress

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