TitleThe Most Expensive Smart Bracelet In The World
BriefVisitors to Russian e-commerce sites selling digital gadgets couldn’t believe their eyes when they saw a new smart bracelet listed for the outrageous price of 3.2 million roubles. As they delved into the offer, they soon discovered that the bracelet came as part of a package deal – with the new Jaguar F-Pace SUV. The truth was revealed in a film by one of Russia’s top YouTube gadget reviewers. A smart way of drawing attention to Jaguar’s very first SUV on a tight media budget.
Agency
Campaign The Most Expensive Smart Bracelet In The World
Advertiser Jaguar
Brand Jaguar F-Pace

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StorySubscribers Only
Media Type Case Study
Creative Director P...l Mo.....ov Subscribers Only
Associate Creative Director E....ni Ta.....kov Subscribers Only
Copywriter V...en A....an Subscribers Only
Art Director M...a Mi......ova Subscribers Only
Account Director Ek.....na I....va Subscribers Only
Account Manager S...a Ba....va Subscribers Only
Head of Production Vi....ia Ku.....va Subscribers Only
Designer A...ey R...v Subscribers Only

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