TitleThe Most Expensive Smart Bracelet In The World
BriefVisitors to Russian e-commerce sites selling digital gadgets couldn’t believe their eyes when they saw a new smart bracelet listed for the outrageous price of 3.2 million roubles. As they delved into the offer, they soon discovered that the bracelet came as part of a package deal – with the new Jaguar F-Pace SUV. The truth was revealed in a film by one of Russia’s top YouTube gadget reviewers. A smart way of drawing attention to Jaguar’s very first SUV on a tight media budget.
Campaign The Most Expensive Smart Bracelet In The World
Advertiser Jaguar Land Rover
Brand Jaguar F-Pace

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Creative Director P...l Mo.....ov Subscribers Only
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