TitleAudi By my ValenTTine
BriefA slick car like the new Audi TT inspires lust among drivers. But test drives are pretty hard to snag. That’s why the car appeared on dating site Tinder for Valentine’s Day. Be My ValenTTine hooked up Tinder users who fancied the car with Audi’s social team, who flirted until they had selected the ideal match. Then they set up a one-off Valentine’s Day rendezvous. Needless to say, the car’s presence on Tinder pleasured a lot of social media users.
Campaign Audi By my ValenTTine
Advertiser Audi AG
Brand Audi TT

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Business SectorSubscribers Only
Media Type Case Study

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