Title5 Gum Truth or Dare Stereo Challenge
BriefThis ad was run on the Spotify service. People listening on their headphones were challenged to play 5 Gum’s “truth or dare” game. If they wanted to tell the truth, they had to take off their right earpiece. For a dare they had to remove the left. Stereo did the rest. For example: “Truth – do you pee in the shower?” or “Dare: take a selfie – with someone else’s food.” Then they were challenged to upload a video clip of the result using #5truthordare.
Campaign 5 Gum Truth or Dare Stereo Challenge
Advertiser Wm Wrigley Jr. Co.
Brand Wrigley 5 Gum

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Business SectorSubscribers Only
Media Type Radio
Creative Director P...o P...ez Subscribers Only
Creative Director J..h G...s Subscribers Only
Creative Director J..f C...a Subscribers Only
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Founded in 1932, Energy BBDO is a full-service advertising agency based in Chicago and a unit of BBDO Worldwide, the most awarded agency network in the world. Energy BBDO functions as a highly creative and nimble boutique with all the benefits of a vast agency network. The agency’s philosophy is “Energize People. Energize Brands.®” and demonstrates the belief that only through powerful connections with consumers can a brand thrive. Energy BBDO creates award-winning and sales-driving marketing for clients including Wrigley, Bayer, Anheuser-Busch, PepsiCo, and Rosetta Stone. 

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