TitleProtest
BriefNewspaper Peru 21 drew attention to domestic violence by printing protest signs as full cover spreads. The slogans were lifted from social media posts by real women who had been victims of violence. On the day of a massive march for women’s rights, the signs came into their own as marchers held them aloft for all to see. This time, the medium really did become a message.
Agency
Campaign Protest
Advertiser Empresa Editora El Comercio S.A.
Brand Perú 21

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