TitleThe single release
BriefPopaganda is Stockholm’s biggest rock festival. This year, it put the fans to the test. Rather than running a major promotional campaign, it decided to share the festival’s line-up with only a handful of people. It also spread the word on a sprinkling of beer coasters, pizza boxes, coffee cups and other random ephemera around the city. Then it sat back to see what would happen. Sure enough, the news spread via social media and word of mouth. A truly viral campaign.
Agency
Campaign The single release
Advertiser POPAGANDA / LUGER INC.
Brand POPAGANDA Music Festival

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Creative Director G...av Eg.....dt Subscribers Only
Art Director G...av Eg.....dt Subscribers Only
Copywriter K...a J....rd Subscribers Only
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Graphic Designer G...av D...rt Subscribers Only
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