TitleThe Red Phone
BriefA red telephone in a shopping mall. It began to ring – but would anyone answer? Those who plucked up the courage were told by the voice on the other end that they had 15 minutes to choose any item in the mall for free! The game was a fun way of drawing attention to the mall and creating buzz beyond its walls.
Campaign The Red Phone
Advertiser Mall Plovdiv
Brand Mall Plovdiv

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Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study

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