TitleEiffel Tower All Yours
BriefIn 2016, premium US rental vacation provider HomeAway launched in Europe, where the brand was relatively unknown. How to spread the message that it delivered unique vacation experiences? By partnering with a unique place: the Eiffel Tower in Paris. For the very first time, a pop-up apartment was created on the first floor of the tower. And thanks to a competition run by HomeAway, a handful of lucky families won the chance to stay there for a single magical night.
Agency
Campaign Eiffel Tower All Yours
Advertiser HomeAway.com
Brand HomeAway Vacation rentals

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