TitleTouchable Ink
BriefBlind people like to read braille, but braille printers are expensive and relatively few braille books are produced. Samsung, in collaboration with the Thailand Association of the Blind, developed “touchable ink” – a special ink that transforms home printers into braille printers. It was created by mixing embossing powder with ink. Load the ink into any printer, convert the text into braille, print – and then heat. The printed paper is now braille paper.
Agency
Campaign Touchable Ink
Advertiser Samsung
Brand Thai Samsung Electronics / Thai Association of The Blind

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