TitleXBOX Dead Rising 4 - Walkthrough
Campaign Dead Rising Lights
Advertiser Microsoft
Brand Xbox

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Date of First Broadcast/Publication Subscribers Only
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Media Type Events
Event Mo....um Wo.....de Subscribers Only
Project Manager C...e P...er Subscribers Only
Designer ..n F...ds Subscribers Only
Designer C..l W...en Subscribers Only
Designer M....el ..w Subscribers Only
Business Manager Ni....as Mu....ge Subscribers Only
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Sound Design Company A..m S...h Subscribers Only
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Chief Creative Officer ..b D...al Subscribers Only
Account Executive A...e P...er Subscribers Only
Account Executive S...ie Gr....on Subscribers Only
Account Manager I...el T...as Subscribers Only
Account Director ..m O...er Subscribers Only
Art Director J...b B....al Subscribers Only
Copywriter ..m N....on Subscribers Only
Creative Director J...e M...z Subscribers Only
Creative Director S...iv M...ry Subscribers Only
Chief Creative Officer La....ce T....on Subscribers Only
Production Company H...x Subscribers Only

About McCann London

Latest News


The All England Club (AELTC) is launching a global campaign ahead of Wimbledon as it looks to grow its brand beyond traditional audiences and into Asia.
The ‘In Pursuit of Greatness’ campaign will launched across digital and social media before hitting cinemas with 60-second films showing throughout the UK. The AELTC has said it will focus particularly on Facebook, YouTube and Snapchat in an effort to target the younger demographic.

It will also span out of home with ads at tube and railways stations local to the event. The BBC is expected to show the content as part of its build up coverage to the tournament, which starts on 3 July.

Created by McCann Erickson London, the campaign was given a soft launch at last year’s event, however it will now extend to the US, Europe and Asia as part of the AELTC’s plans to champion the Wimbledon brand as a truly unique grand slam. 

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