TitleThe sickest Mannequin Challenge
BriefLeveraging the “mannequin challenge” viral video trend, the web film takes viewers on a sickening tour of a brothel selling sex with children. The film shows “clients” with helpless underage sex workers frozen in time, which conveys the key message of stopping perpetrators in their tracks to put child sexual exploitation at a standstill. The film led to an online petition for harsher laws in the prosecution of grooming, trafficking and sexual exploitation.
Agency
Campaign the sickest Mannequin Challenge
Advertiser Naga DDB Malaysia
Brand PS the Children

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