TitleAll-New LEGO® Batmobile from Chevy
BriefYou know who makes the Batmobile? Chevrolet. Including the Batmobile in the new LEGO Batman movie. So here we see a focus group of Chevy customers – in LEGO form – chatting about what kind of person might drive the mysterious new car. “A loner,” they decide, who has “self esteem issues” and is “defensive”. Needless to say, Batman himself does not agree. “You’re bad at reading people,” he tells them. LEGO Batman is a bit of a jerk.
Campaign All-New LEGO® Batmobile from Chevy
Advertiser General Motors Corp.
Brand Chevrolet/Lego

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