TitleThe all-new Audi A5 2017: Pure imagination
Agency
Campaign Pure imagination
Advertiser Audi
Brand Audi A5

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
Production Company
Audio Post Production
Creative Team A...an M..z Subscribers Only
3D Lead Artist ..m Dr....ll Subscribers Only
Production Designer M...o P..g Subscribers Only
Director G...K Subscribers Only
Executive Producer L..e Yo....an Subscribers Only
Executive Producer J...my S...h Subscribers Only
Post Production ..e M..l L...on Subscribers Only
3D Lead Artist A..x H....nd Subscribers Only
Creative Team A...an Bu....ll Subscribers Only
Production Company Producer C..l Ph....ps Subscribers Only
Colorist J...s B....rd Subscribers Only
Creative Director A..x H....nd Subscribers Only
Editor D..e S...e Subscribers Only
Production Company Producer Mi....le Ke....ck Subscribers Only
Production Company Producer .o B....on Subscribers Only

About BBH London

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SUPERMARKET VS UBER

Uber has rolled out the second phase of its ‘Where to?’ campaign with a creative recruitment push highlighting the shift-free benefits of becoming a driver.
Uber’s in-house creative team again teamed up with BBH to produce two videos contrasting what it’s like working in a supermarket and a supermarket respectively to the life of a driver for the tech firm.

Supermarket vs Uber depicts a despondent checkout waiting for his shift to finish, only to see a family heading to the till with two overflowing trolleys as the final closing Tanoy announcement is made. His devastation is accompanied by Psycho-esque string orchestra horror music, and the line: “There aren’t many jobs where you can go home when you want”.

In another 30-second spot, a warehouse worker driving a cherry picker is inspired to drive straight out the door after seeing boxes of golfing equipment on the shelves. The voiceover says: “There aren’t many jobs where you can take the afternoon off”. 

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