TitleWhoever. Wherever
BriefAn ordinary-looking guy is taking a trip on Swedish Railways. Suddenly, he pops in some earrings. A girl opposite looks on with interest as he carefully paints his nails. Leaving the carriage, he soon returns, now fully dressed as a woman. He looks pretty happy with life. At a time when some politicians are trying to shut people out, the 161 year old railway brand is there for you, whoever you are and wherever you want to go.
Campaign Whoever. Wherever
Advertiser SJ
Brand SJ

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Date of First Broadcast/Publication Subscribers Only
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StorySubscribers Only
Media Type Television
Art Director Al.....er Fr....nd Subscribers Only
Copywriter Jo....es Iv....on Subscribers Only
Executive Producer Subscribers Only
Project Manager ..r O...lt Subscribers Only
Creative Director K...e W....en Subscribers Only
Director A...rs Ha....rg Subscribers Only
Production Company Producer A...a D...do Subscribers Only
Graphic Designer Ch.....an S...fe Subscribers Only
Photographer A..l Wr....ad Subscribers Only

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