TitleL'amour l'amour
BriefOn a shopping trip to French supermarket with his mates, a young man is smitten by one of the cashiers. She looks alarmed by his choice of junk food, so over the coming weeks he tries to impress her by stocking up on vegetables and fresh fruit. As his diet changes, he becomes quite the gourmet. Arriving at the supermarket full of hope, he sees that she’s not at her regular seat. He is crestfallen – until his pal spots her, waiting outside. The sweethearts ride off together. The romantic song "L'amour, l'amour" by Marcel Mouloudji plays a key role in this spot about a young man who changes his diet so he can win the heart of a supermarket cashier.
Campaign L'amour l'amour
Advertiser Intermarché
Brand Intermarché

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Media Type Television
SoundtrackSubscribers Only
President Ch.....phe Lic.......in
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Post Production J...ome De.....ère Subscribers Only
Production Ca.....rd Subscribers Only
Réalisatrice K...a Le.....cz Subscribers Only
Chef de Projet Communication Externe Sa....ne Bo....et Subscribers Only
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Responsable Communication Externe M....eu De....rt Subscribers Only
Adhérent Marketing V....nt Br....rd Subscribers Only
Directrice Marketing Ca....ne Pue......res Subscribers Only
TV Production S...ie M....ous Subscribers Only
Executive Creative Director Al.....re H...é Subscribers Only
Chef de Publicité E....le L....ye Subscribers Only
Managing Partner Ma......ure D....on Subscribers Only
Copywriting Al.....re H...é Subscribers Only
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Strategy Director R...in R..x Subscribers Only
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About Romance


So say those, who don’t believe in magic.
Those who believe in numbers, not ideas.
Those who want the world to be a nice, predictable place.
The cynics, the gurus, the number crunchers, the ROI kings.
We don’t believe them.
We believe in the intangible value of ideas.
We believe in things like serendipity, trial and error and imperfection.
We believe it’s ideas that will make people fall in love with you.
Ideas that make your heart stop, your belly rumble with fear
and the deep, tingling sense of excitement, brought by the New.
You can call us naive, because we have no proof.
But when was the last time you fell in love based on statistics?
Nobody can cheat their way to a heart with numbers.
So here’s to all of you dreamers out there.
The ones tired of cynicism, the ones who want to create
truly meaningful, brave work.
Clients, creatives, accounts, planners.
It’s time to start a new Romance.


Latest News



Strawberry with the taste of apple, minty lemon, vanilla with a blackberry flavor - surprising, isn’t it? These kooky combinations are the at the center of agency Romance’s new campaign for grocery chain Intermarché. The spot was created for the launch of “l’Essentiel” (Essential) a new range of natural products with no colours, preservatives or additives. “The taste of colours”, a 60-second film highlights the deceptive influence colours have on our perception of taste and promotes the idea of the natural ingredients found in “L’Essentiel”.

The movie launches on TV and the brand’s social media platforms June 29th and a national print campaign will follow, starting July 4th.


Thanks to its unique relationship with producers and distributors, the brand can rethink its products, and innovate to adapt to consumers’ needs to help them eat a little heathier every day.

Find out more on : lessentiel.intermarche.com

Link : youtu.be/IDmIo7M5szo

PR Contact : Nathalie Roland nathalie.roland@romance-agency.com +33(0)6 09 49 63 29

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