TitleInspiring Care for Communities
Campaign Inspiring Care for Communities
Advertiser Carmichael Lynch Relate
Brand Sherwin-Williams

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Be inspired by the best creative work from around the world.

PostedMarch 2017
Business SectorSubscribers Only
StorySubscribers Only
Media Type Community Relation

About Carmichael Lynch Relate

At Carmichael Lynch Relate, we build enduring relationships between people and brands by executing what we call “Unfair Ideas,” ideas that fall well within the bounds of legal and ethical guidelines, but fundamentally shift the playing field and reorder client categories.
Unfair Ideas let us do more with less. They’re contagious. They get talked about. Wherever we tell a brand’s story — whether in paid, earned, shared or owned media — Carmichael Lynch Relate creates highly original work that gives consumers new ways to understand, embrace and experience your brand.
Our services include the right combination of critical, longstanding public relations services such as earned media relations, brand journalism, reputation management and crisis/issues management, as well as integrated offerings such as content creation, social channel strategy, influencer analytics and engagement, creative development, paid media and digital strategy.
As a midsize public relations agency, Carmichael Lynch Relate has deep enough resources to provide best-in-class research, insights and execution while remaining nimble and responsive to client needs. After several consecutive years of outstanding work for our clients and exponential growth, the agency was recognized by top public relations industry press, PRWeek and The Holmes Report, as a 2017 Agency of the Year. Most recently, we were a finalist for 2019 Creative Agency of the Year at the SABRE Awards.
Carmichael Lynch Relate is a stand-alone agency that celebrates our adjacency to advertising powerhouse Carmichael Lynch. Our two agencies can snap together to provide a fully-integrated solution as needed. This collaboration offers clients a holistic, cross-discipline perspective on their businesses, taking into account paid, owned and earned strategies to deliver maximum results. 

Latest News

Carmichael Lynch Relate Wins Six Big Apple Awards

Carmichael Lynch Relate was honored for its work with Arla Foods, Helzberg Diamonds and Red Baron at the 2019 Big Apple Awards in New York City on June 24. Winning in all five nominated categories, the agency brought home a total of six awards, including Best in Show for its work with Arla Foods.

The New York chapter of the Public Relations Society of America hosts the annual awards program to celebrate innovative and strategic public relations campaigns. Now in its 32nd year, the Big Apple Awards is widely regarded as one of the industry’s most prestigious accolades.

Carmichael Lynch Relate received the following Big Apple Awards:

Content Marketing: Influencer Engagement
Red Baron Solves Summer Mealtime Chaos

Content Marketing: Campaigns With Budget Less than $150K
Helzberg Diamonds Breaks the Rules of Engagement

Marketing Consumer Products: Food & Beverage
Red Baron Solves Summer Mealtime Chaos

Marketing Consumer Products: Other
Helzberg Diamonds Breaks the Rules of Engagement

Integrated Communications: Consumer Products
Taste is Blind: How Arla Got Consumers to Care About an Upstart Cream Cheese

Best in Show: Business/Campaign Outcome
Taste is Blind: How Arla Got Consumers to Care About an Upstart Cream Cheese 

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