TitleNational Painting Week
Campaign National Painting Week Inspires Care for Communities
Advertiser Sherwin-Williams
Brand Sherwin-Williams

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Business SectorSubscribers Only
StorySubscribers Only
Type Promotion & Event

About Carmichael Lynch Relate

Carmichael Lynch Relate (formerly Spong) is a full-service marketing communications firm rooted in public relations and social engagement. With an evolving nature and lofty objectives, the firm builds powerful relationships between people and brands through creative ideas that give our clients an unparalleled advantage.

Carmichael Lynch Relate is built on the foundation of nearly three decades of award-winning work creating big, contagious, game-changing ideas for our clients – ideas that steal the conversation and own their category. Our services include the right combination of critical, long-standing public relations services such as earned media relations, corporate communications, public affairs, brand journalism, reputation management, community and employee relations, leadership enhancement, crisis management as well as content creation, social channel strategy, influencer marketing, paid media, and digital and social engagement.

Carmichael Lynch Relate is a stand-alone agency that celebrates our adjacency to advertising powerhouse Carmichael Lynch. Our two agencies can snap together to provide a fully-integrated solution as needed. This collaboration offers clients a holistic, cross-discipline perspective on their businesses, taking into account paid, owned and earned strategies to deliver maximum results. 

Latest News

Carmichael Lynch Relate Wins Small Agency of the Year at 2017 SABRE Awards

MINNEAPOLIS (May 5, 2017) – Carmichael Lynch Relate was named Small Agency of the Year and honored with a SABRE Award in the “Business-to-Business Marketing” practice area category for its work with Sherwin-Williams at the 2017 North American SABRE Awards in New York City on May 2.

The SABRE Awards, created by public relations trade journal The Holmes Report recognize superior achievement in branding, reputation and engagement. This year’s SABRE Awards shortlist included around 300 campaigns, selected from more than 2,000 entries submitted for the annual competition. A jury including more than 40 industry leaders evaluated the entries.

“We are beyond thrilled to be named Small Agency of the Year, as this recognition adds to an incredible year of record growth and exceptional work,” said Carmichael Lynch Relate President Julie Batliner. “I am so proud of the team at Carmichael Lynch Relate and thankful for our wonderful clients that partner with us to create award-winning work.”

Earlier this year, Carmichael Lynch Relate was named Outstanding Midsize Agency of the Year and received honorable mention for overall Agency of the Year at the PRWeek Awards. This follows a record year of growth in both revenue and head count for the PR firm, an exceptionally high employee retention rate and 10 new business wins in both established and developing practice areas.

Carmichael Lynch Relate had four finalist entries representing three different clients at this year’s ceremony:

The SABRE Award for Superior Achievement in Measurement & Evaluation:
National Painting Week Inspires Care for Communities
Carmichael Lynch Relate with Sherwin-Williams

Business-to-Business Marketing:
Paint as a Powerful Tool
Carmichael Lynch Relate with Sherwin-Williams

Blogger Outreach:
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Carmichael Lynch Relate with Castello

Stacy’s Pita Chips Elevates Everyday Snacking
Carmichael Lynch Relate with Stacy’s Pita Chips 

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