TitleAn Epic Moment
Agency
Campaign California Lotto
Advertiser California Lottery
Brand California Lottery

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Length
Founder D...d A...lo Subscribers Only
Chairman D...d A...lo Subscribers Only
Chief Creative Officer B...y P...ce Subscribers Only
Creative Director G..g B..i Subscribers Only
Copywriter N..k M...le Subscribers Only
Digital Art Director M..t Ko.....os Subscribers Only
Group Planning Director K....en K...e Subscribers Only
Account Planner C...s K..k Subscribers Only
Managing Director of Broadcast Production P..l Al....se Subscribers Only
Executive Producer C..t O....en Subscribers Only
Broadcast Producer D...in O...er Subscribers Only
Production Company Producer S..a Ba....ia Subscribers Only
Director of Business Affairs R...ey P....ro Subscribers Only
Business Affairs Manager C...ra P...e Subscribers Only
Associate Business Affairs Manager T...is K...er Subscribers Only
Account Director S...ia Pa.....ian Subscribers Only
Account Director J...t W..g Subscribers Only
Account Supervisor E...a Ro......kel Subscribers Only
Account Executive A...sa Me....th Subscribers Only
Account Coordinator A..x P...sa Subscribers Only
Project Manager M..e An.....lis Subscribers Only
Director of Digital Production P...r B....tt Subscribers Only
Interactive producer N..h L...r Subscribers Only
Digital Production P...ic Subscribers Only
Director of Print Services Me....th W...h Subscribers Only
Print Production Manager J...y .u Subscribers Only
Production Company r....al m...a Subscribers Only
Director D..e M...rs Subscribers Only
Director of Photography (DOP) S...t He.....en Subscribers Only
Executive Producer F...k S....ma Subscribers Only
Executive Producer ..m B...et Subscribers Only
Head of Production C...y D..n Subscribers Only
Line Producer J...ne D...y Subscribers Only
Editing Company S....ch Subscribers Only
Editor J...s D...y Subscribers Only
Assistant Editor ..n R....ng Subscribers Only
Executive Producer Jo....an C...io Subscribers Only
Production Company Producer Pa....ia Gu.....ma Subscribers Only
Production Company Producer R...el C....to Subscribers Only
Telecine C....ny . Subscribers Only
Colorist B...n S....er Subscribers Only
Online / VFX M...od S....os Subscribers Only
Flame Artist E...y I...n Subscribers Only
Executive Producer R...rt O...s Subscribers Only
Production Company Producer J...a P....rt Subscribers Only
Music .e . H..o Subscribers Only
Music Composer Ma.....all Subscribers Only
Music Composer Be....in Subscribers Only
Mix Company L..e Subscribers Only
Mixer M..k M....as Subscribers Only
Assistant Engineer P...r La....ki Subscribers Only
Production Company Producer S...e B....an Subscribers Only

About David&Goliath

We are David&Goliath, an integrated creative advertising agency. We’re a true challenger agency. It’s in our name and DNA. We believe there is a challenger in all of us. And that being a challenger is a mindset, not a market position. Our mission is to help inspire people and brands to embrace their challenger spirit to unleash their true potential. Our philosophy and guiding principle is Brave. Brave is having the courage to embrace who you are and live it every day. Brave is our filter for everything we do. From how we inspire our people to bravely take on their biggest fears, to the 10 Brave Ways that guide us, to Today, I’m Brave, the non-profit we created to inspire people all around the world. When your name is David&Goliath, you can’t help but live the challenger spirit every day. And we do this by developing ideas that challenge the status quo and defy category conventions. We help our clients step into their own bravery by taking smart, calculated risks in order to overcome their Goliaths and achieve greatness. 

Latest News

Jack in the Box and Becky G Pair Up in TikTok’s Newest Trend: The Remake of…The Chicken Dance to Celebrate Its New Chicken Sandwich In Latest David&Goliath Campaign

 In the latest campaign by David&Goliath, titled “New Chicken Dance,” Jack in the Box takes to TikTok to celebrate its best chicken sandwich they’ve created yet – the brand new Cluck Sandwich by partnering with global superstar Becky G and various TikTokers, world renowned choreographer Richy Jackson and creative music company MAS – Music And Strategy to launch the remix and remake of the Chicken Dance – turning it into TikTok’s newest trend.

 

“TikTok is one of the biggest social media platforms around, and Jack has always been a brand with its finger on the pulse of pop culture,” said Lixaida Lorenzo, Group Creative Director of David&Goliath. “We wanted to spread the word about Jack’s new, better-than-ever chicken sandwich. And given the popularity of fun choreography on TikTok it just made sense to do it with a new, better-than-ever chicken dance. By tapping top musicians, a world-class choreographer, and a beloved pop star like Becky G to spread the word, this campaign tells the world about the amazing new Cluck Sandwich in a culturally relevant way that creates authentic connections with the brand.”

 

The campaign kicked off on TikTok where Becky G teased a “big reveal” with Jack in the Box. On the heels of the teaser, she debuted the brand new track and tight, trendy moves of the new Chicken Dance, prompting TikTokers not to “chicken out” and learn and share the dance on their TikTok and Instagram using the hashtag #JacksNewChickenDance. As an added bonus, Jack in the Box will be donating $1 to Jack’s charity partner No Kid Hungry – up to $100,000 for every share of the new Chicken Dance between December 17 – February 14.

 

The hero spot of the “New Chicken Dance” campaign, which launches TODAY, Thursday December 17, is a :30 [YT LINK HERE] which features a rather content, dancer flapping his arms like a chicken, and “getting down” to the timeworn dance when Jack and Becky G slide onto the scene and show him how it’s really done. A number of TikTokers join in as they all together bust a move to the new catchy tune with a big reveal at the end -- “New Chicken Dance,” “New Chicken Sandwich.” 

 

“Having the opportunity to combine two things I love, dancing and helping others, is something I always strive for when collaborating with brands. When I was approached with the chance to help create a TikTok dance that will raise funds for No Kid Hungry with Jack In The Box, I was so excited to participate,” said Becky G.

 

To amplify the campaign, Becky G will be joined by TikTok influencers who will be posting videos of themselves doing the new Chicken Dance and encouraging their followers to learn and share the dance, and also try Jack’s new Cluck Sandwich. Additional campaign elements include a :15 TV spot, digital and social integrations. 

Latest Ads