TitleAn Arla® Unprocessed Production "Xanthan"
Campaign Live Unprocessed
Advertiser Arla Foods
Brand Arla Foods

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
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Media Type Cinema
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Arla – “Live Unprocessed” Campaign Subscribers Only
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TVC Titles Subscribers Only
2017_Xanthan_Cream_Cheese_30_AIR ALFD0035000H Subscribers Only
2017_rBST_Cheese_30_AIR ALFD0041000H Subscribers Only
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CLIENT Subscribers Only
Arla Foods, Inc. Subscribers Only
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AGENCY Subscribers Only
Agency Ca.....ael L...h Subscribers Only
Chief Creative Officer M...y S..n Subscribers Only
Creative Directors B...n L....rt ..d ..m S...nc Subscribers Only
Senior Writer R..n F...h Subscribers Only
Senior Art Director D..g Pe....en Subscribers Only
Head of Production ..e Gr......fer Subscribers Only
Executive Content Producer F....ie Ri....ds Subscribers Only
Director of Business Affairs V...i O...s Subscribers Only
Senior Director of Brand Marketing E...y Bu....an Subscribers Only
Account Director S...h Sc.....ing Subscribers Only
Account Supervisor A..a Z....ke Subscribers Only
Senior Project Manager J....ca An....on Subscribers Only
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Production Company M..E Subscribers Only
Director ..y H...an Subscribers Only
Executive Producer D..a Lo....ll Subscribers Only
Supervising Producer ..m M..k Subscribers Only
Producer H....nd K..p Subscribers Only
Director of Photography B..l W....rs Subscribers Only
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Production Company H...et Subscribers Only
Directors Y..s G....n, ..n &...; J...n Subscribers Only
Executive Producer H..a S....zu Subscribers Only
Head of Production Sa....in ..e Subscribers Only
Development Producer K....in La....la Subscribers Only
Producer D....ée St.....os Subscribers Only
Editor A...a C..o Subscribers Only
Production Coordinator R...y S....er Subscribers Only
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Xanthan Subscribers Only
Director Y..s G...yn Subscribers Only
Designer G...n He.....ez, Y..s G...yn Subscribers Only
Storyboards T..y M..i Subscribers Only
Lead Compositor J..n Ma.....zi Subscribers Only
Compositor ..a Wa....g, J..n S...ch Subscribers Only
Line Producer J..l Kr.....an Subscribers Only
Director of Photography T..y H...ll Subscribers Only
Art Director ..m Mc....ld Subscribers Only
Animator(s) P..e L..., M..t Ch......sen Subscribers Only
Gaffer M....el Y...er Subscribers Only
Motion Control Operator R....rd C....la Subscribers Only
BB Electric C...s C...ke Subscribers Only
Key Grip G....tt Ca....ll Subscribers Only
2nd Grip W..l Go....eb Subscribers Only
Sculptor M....el D...o Subscribers Only
Fabricator(s) P..e Er.....n, H....ry B....n, I...a Sm.....ky, Sa....ha S...h, M....sa C..., M..t Chr......en, R...l J....n, D...d A...l Subscribers Only
Art Dept. Intern M..t Sch.......ich Subscribers Only
Matte Painter P....ck O....eefe Subscribers Only
Color Correct S...n K...ht Subscribers Only
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Director ..n &...; J...n Subscribers Only
Designer E..n H....li Subscribers Only
Storyboards J..f Bi.....ana ..d St.....ie D..e Subscribers Only
Lead CG E..c L..e Subscribers Only
Lead Compositor He.....no Fe.....es Subscribers Only
Modeler G..e A...w, E..c L..e Subscribers Only
Texturer G..e A...w, E..c L..e Subscribers Only
Rigger B...t T....rt Subscribers Only
Lighting & Rendering K..n .u Subscribers Only
Camera E..c L..e Subscribers Only
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Animators R...n K....n, E..c C..u Subscribers Only
CG Layout Artist E..c L..e Subscribers Only
Matte Painter E..n H....li Subscribers Only
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Documentary Subscribers Only
Creative Directors ..n &...; J...n Subscribers Only
Documentary Editor J...h O...w Subscribers Only
Social Teaser Editor .J G...s Subscribers Only
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TVC Music Company H...n Subscribers Only
Sound Design A....od Subscribers Only
Audio Mix H...d C..y Subscribers Only
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Voice Over Talent A...ey St.....ld (A......er) Subscribers Only
Xanthan Boy J...ny R...o Subscribers Only
Xanthan Mom I..s M....ra Subscribers Only
rBST Girl L..h G....in Subscribers Only
rBST Mom L..i Ros........ffin Subscribers Only
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About Carmichael Lynch

We are a full-service advertising agency with a history of creating powerful emotional connections to brands. In creating these connections we do more than make our clients’ brands top of mind for their target. We find soul mates for our clients’ brands.

We are able to achieve this because we don’t use a rational approach to sell a brand, but rather emotion to make people want to share ownership for that brand. Such emotional bonds can rekindle the love customers once had for a brand, attract new enthusiasts, motivate employees and reinforce existing loyalists.

Our enemy is complacency, mediocrity and the conventional. We rally against the ordinary and hold sacred the power of inspiration: to transform, to instigate, to delight, to create devotion. 

Unlike most great creative agencies, Carmichael Lynch owns and operates a sister public relations firm, Carmichael Lynch Relate, that has achieved Agency of the Year honors from PRWeek, Holmes Report and PRNews trade magazines. For many of our clients, Carmichael Lynch works hand-in-glove with Carmichael Lynch Relate, which is regarded as the undisputed champion of best practices in public relations with few PR firms winning more awards for their work nationally. 

Latest News

Carmichael Lynch Names Julie Batliner Agency President

Creative agency Carmichael Lynch named Julie Batliner president of the agency today.

 Batliner will continue in her current role as managing partner and president of PR firm, Carmichael Lynch Relate, and will report to recently appointed Carmichael Lynch CEO, Marcus Fischer, who previously held the role of president.

 “I’m thrilled to have Julie as president of Carmichael Lynch. Julie’s commitment to collaboration and evolving our offerings has been key to our success,” said recently appointed Carmichael Lynch CEO Marcus Fischer, who previously held the role of president. “Her ability to orchestrate cross-discipline campaigns is unsurpassed, and she’s proven to be a game-changer.”

This consolidation of management further demonstrates Carmichael Lynch’s commitment to providing clients with a fully integrated offering as Batliner will oversee the direction and leadership for both agencies.

Batliner’s promotion comes after four consecutive years of double-digit growth for Carmichael Lynch and a year of unprecedented success for Carmichael Lynch Relate. Under Batliner’s leadership in 2016, Carmichael Lynch Relate revenue grew more than 47 percent and head count increased more than 50 percent, all while maintaining a less than 3 percent turnover rate. The success culminated with the prize for Outstanding Midsize Agency of the Year at the 2017 PRWeek Awards.

“It’s an exciting time for the agency and I’m thrilled to help continue the momentum,” said Batliner. “With the unique relationship between Carmichael Lynch and Carmichael Lynch Relate, we have a world-class advertising agency and an award-winning public relations firm that can integrate seamlessly as needed. We have a powerful set of tools at our fingertips for clients.”

Batliner’s business intuition and ability to build client relationships has had a significant role in new business during her 11 years at the agency and has driven substantial organic growth. She’s furthered the expansion of the agency’s rapidly growing content lab and social media department, and helped spearhead an agency rebrand that further integrated the advertising and PR firms.

Batliner has been recognized for her business acumen as a recipient of two Stevie Awards in the categories of Female Executive of the Year and Woman of the Year and as a Champion of PR by PRWeek. Earlier in her career, she was named one of Forty Under 40 by both PRWeek and The Minneapolis St. Paul Business Journal. She has also received a Women in Business award from The Minneapolis St. Paul Business Journal.


Batliner prides herself on being a role model for working parents. She is committed to helping parents find success in the workplace, and has helped implement numerous family-friendly benefits and company policies. She was named a 2016 Working Mother of the Year by She Runs It.


Batliner’s work has also earned industry-wide recognition, including an Effie Award in the Sustained Success category, multiple PRSA Silver Anvils, SABRE Awards (Superior Achievement in Branding and Reputation Excellence) and PRSA Classics awards for work on behalf of clients such as U.S. Bank, Jack Link’s Protein Snacks, Genuine Thermos Brand and Sherwin-Williams.



For more information or to arrange interviews, contact Ellie Taylor at ellie.taylor@clynch.com or (612) 334-6050.

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