TitleAn Arla® Unprocessed Production "rBST"
Agency
Campaign Live Unprocessed
Advertiser Arla Foods
Brand Arla Foods

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Media Type Cinema
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TITLE Subscribers Only
Arla – “Live Unprocessed” Campaign Subscribers Only
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TVC Titles Subscribers Only
2017_Xanthan_Cream_Cheese_30_AIR ALFD0035000H Subscribers Only
2017_rBST_Cheese_30_AIR ALFD0041000H Subscribers Only
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CLIENT Subscribers Only
Arla Foods, Inc. Subscribers Only
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AGENCY Subscribers Only
Agency Ca.....ael L...h Subscribers Only
Chief Creative Officer M...y S..n Subscribers Only
Creative Directors B...n L....rt ..d ..m S...nc Subscribers Only
Senior Writer R..n F...h Subscribers Only
Senior Art Director D..g Pe....en Subscribers Only
Head of Production ..e Gr......fer Subscribers Only
Executive Content Producer F....ie Ri....ds Subscribers Only
Director of Business Affairs V...i O...s Subscribers Only
Senior Director of Brand Marketing E...y Bu....an Subscribers Only
Account Director S...h Sc.....ing Subscribers Only
Account Supervisor A..a Z....ke Subscribers Only
Senior Project Manager J....ca An....on Subscribers Only
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LIVE ACTION PRODUCTION Subscribers Only
Production Company M..E Subscribers Only
Director ..y H...an Subscribers Only
Executive Producer D..a Lo....ll Subscribers Only
Supervising Producer ..m M..k Subscribers Only
Producer H....nd K..p Subscribers Only
Director of Photography B..l W....rs Subscribers Only
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ANIMATION AND POST PRODUCTION Subscribers Only
Production Company H...et Subscribers Only
Directors Y..s G....n, ..n &...; J...n Subscribers Only
Executive Producer H..a S....zu Subscribers Only
Head of Production Sa....in ..e Subscribers Only
Development Producer K....in La....la Subscribers Only
Producer D....ée St.....os Subscribers Only
Editor A...a C..o Subscribers Only
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Xanthan Subscribers Only
Director Y..s G...yn Subscribers Only
Designer G...n He.....ez, Y..s G...yn Subscribers Only
Storyboards T..y M..i Subscribers Only
Lead Compositor J..n Ma.....zi Subscribers Only
Compositor ..a Wa....g, J..n S...ch Subscribers Only
Line Producer J..l Kr.....an Subscribers Only
Director of Photography T..y H...ll Subscribers Only
Art Director ..m Mc....ld Subscribers Only
Animator(s) P..e L..., M..t Ch......sen Subscribers Only
Gaffer M....el Y...er Subscribers Only
Motion Control Operator R....rd C....la Subscribers Only
BB Electric C...s C...ke Subscribers Only
Key Grip G....tt Ca....ll Subscribers Only
2nd Grip W..l Go....eb Subscribers Only
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Art Dept. Intern M..t Sch.......ich Subscribers Only
Matte Painter P....ck O....eefe Subscribers Only
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rBST Subscribers Only
Director ..n &...; J...n Subscribers Only
Designer E..n H....li Subscribers Only
Storyboards J..f Bi.....ana ..d St.....ie D..e Subscribers Only
Lead CG E..c L..e Subscribers Only
Lead Compositor He.....no Fe.....es Subscribers Only
Modeler G..e A...w, E..c L..e Subscribers Only
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Rigger B...t T....rt Subscribers Only
Lighting & Rendering K..n .u Subscribers Only
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Documentary Editor J...h O...w Subscribers Only
Social Teaser Editor .J G...s Subscribers Only
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Voice Over Talent A...ey St.....ld (A......er) Subscribers Only
Xanthan Boy J...ny R...o Subscribers Only
Xanthan Mom I..s M....ra Subscribers Only
rBST Girl L..h G....in Subscribers Only
rBST Mom L..i Ros........ffin Subscribers Only
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About Carmichael Lynch

We are a full-service advertising agency with a history of creating powerful emotional connections to brands. In creating these connections we do more than make our clients’ brands top of mind for their target. We find soul mates for our clients’ brands.

We are able to achieve this because we don’t use a rational approach to sell a brand, but rather emotion to make people want to share ownership for that brand. Such emotional bonds can rekindle the love customers once had for a brand, attract new enthusiasts, motivate employees and reinforce existing loyalists.

Our enemy is complacency, mediocrity and the conventional. We rally against the ordinary and hold sacred the power of inspiration: to transform, to instigate, to delight, to create devotion. 

Unlike most great creative agencies, Carmichael Lynch owns and operates a sister public relations firm, Carmichael Lynch Relate, that has achieved Agency of the Year honors from PRWeek, Holmes Report and PRNews trade magazines. For many of our clients, Carmichael Lynch works hand-in-glove with Carmichael Lynch Relate, which is regarded as the undisputed champion of best practices in public relations with few PR firms winning more awards for their work nationally. 

Latest News

Influencer Marketing Under Siege by Inauthentic Content, New Carmichael Lynch Research Shows

Brands spent an estimated $2 billion on influencer marketing in 2017, but nearly one-quarter of influencer marketing dollars are being wasted on inauthentic content that today’s savvy consumers don’t trust, according to new research by agency Carmichael Lynch unveiled today at Social Media Week in New York.

A trust and authenticity gap According to the study “The Truth About Influencer Marketing,” more than a third of women (35 percent) think influencers are dishonest when content is sponsored.

However, many influencers surveyed are unaware of this consumer skepticism. More than four in five influencers said their audience considers brand-sponsored content “about the same” as their regular content, and only 1 percent of influencers said their audience responds negatively toward brand-sponsored content.

Even more troublesome for an industry built on trust, 23 percent of influencers surveyed don’t feel they’re able to be authentic with brand-sponsored content. When asked about challenges in working with a brand, 70 percent said a top challenge is the “lack of creative freedom”, but more alarming are the findings that 45 percent said “brands don’t understand my audience.” Even more concerning, 15 percent said, “I don’t like the brand,” begging the question why they’re partnered in the first place.

“Consumers look to influencers for honest opinions, and it’s this trusted relationship that sets influencers apart from ads – it’s word-of-mouth at scale. But trust in the industry has eroded through some high-profile missteps,” said Emily Buchanan, executive vice president, Carmichael Lynch Relate. “Influencer marketing is in a position to thrive, but the industry must drive meaningful change and regain consumer trust.”

Carmichael Lynch reported findings from the research along with influencer evaluation tactics and strategies at Social Media Week today in a session titled “What CMOs Need to Know About the Perils and Future Promise of Influencer Marketing.”

Research methodology

Carmichael Lynch’s 2018 Influencer Partnerships Survey: In October 2017, Carmichael Lynch Inc. via third-party service Toluna conducted an online survey of 121 influencers (bloggers, vloggers and content creators) who regularly partner with brands, in order to determine their perceptions toward sponsored content.

Carmichael Lynch’s 2018 Sponsored Content Survey: In December 2017, Carmichael Lynch Inc. via Toluna QuickSurveys conducted an online survey of 1,058 consumers to determine who consumes influencer content (which includes things such as a blog post, video, podcast and social media post), to understand their perceptions of sponsored content, and to compare their attitudes against our influencer survey. Of the adults who participated in the survey, 561 reported that they consume influencer content. Data is reported at a statistical significance of 95 percent and above.

About Carmichael Lynch IQ

The original research was conducted as part of the launch of Carmichael Lynch IQ (Influencer Quotient), a proprietary approach to influencer marketing developed in a partnership between advertising agency Carmichael Lynch and public relations agency Carmichael Lynch Relate. Carmichael Lynch IQ does influencer marketing differently, taking a human-centric approach to building relationships between brands, influencers and their consumers. The differentiating factor is in our experience and intimate knowledge of the influencer landscape, brand audiences and how to seamlessly weave paid, earned and owned platforms together to influence consumer behavior. 

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