TitleUnited Against Dementia
Agency
Campaign United Against Dementia
Advertiser Alzheimer's Society
Brand Alzheimer's Society

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Media Type Television
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Media Company C....el . Te.....ion Subscribers Only
Director D...el B...er Subscribers Only
Business Affairs Executive Producer Ni....as Mu....ge Subscribers Only
Producer L..s Ne....be Subscribers Only
Executive Producer S...ie Cha........rews Subscribers Only
Executive Director of Integrated Production S...io L...z Subscribers Only
Producer ..n M..n Subscribers Only
Director of Photography (DOP) J...e Fel......res Subscribers Only
Planning Partner K...n C..m Subscribers Only
Media Company ..V Subscribers Only
Account Manager J...y Sp....er Subscribers Only
Account Director ..l C...an Subscribers Only
Business Director G....ie R....er Subscribers Only
Art Director ..n H....th Subscribers Only
Other M..e O....on Subscribers Only
Executive Creative Director ..b D...al Subscribers Only
Executive Creative Director La....ce T....on Subscribers Only
Editing Company F...l ..t E....rs Subscribers Only

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IN PURSUIT OF GREATNESS: A YEAR IN THE MAKING

The All England Club (AELTC) is launching a global campaign ahead of Wimbledon as it looks to grow its brand beyond traditional audiences and into Asia.
The ‘In Pursuit of Greatness’ campaign will launched across digital and social media before hitting cinemas with 60-second films showing throughout the UK. The AELTC has said it will focus particularly on Facebook, YouTube and Snapchat in an effort to target the younger demographic.

It will also span out of home with ads at tube and railways stations local to the event. The BBC is expected to show the content as part of its build up coverage to the tournament, which starts on 3 July.

Created by McCann Erickson London, the campaign was given a soft launch at last year’s event, however it will now extend to the US, Europe and Asia as part of the AELTC’s plans to champion the Wimbledon brand as a truly unique grand slam. 

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