TitleSickKids VS Undeniable
BriefEschewing the cliché of sad, tear-inducing ads, this film for a children's hospital focuses on the fierce fighting spirit of the patients, and the unrelenting drive of the doctors and nurses. The intensely shot and edited film shows the kids gearing up for battle, cutting between real life in the hospital and their metaphorical “inner warriors”, all set to a dramatic hip-hop track. Fifty patients and their family members and over 100 staff members at SickKids Hospital in Toronto filmed this spot to show viewers that “sick is not weak, sick fights back.” Real patients wrapped their hands before gloving up and stepping into the ring; strapped on armour as they prepared for the battlefield and donned wrestling masks to show their strength.
Agency
Campaign SickKids VS - Undeniable
Advertiser SickKids Foundation
Brand SickKids Foundation

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Business SectorSubscribers Only
StorySubscribers Only
Media Type Television & Cinema
Length
Production Company
Account Supervisor D...el D...n Subscribers Only
Director of Photography (DOP) J....on P....ll Subscribers Only
Editing Company S..n . B...s Subscribers Only
Production Company S..n . B...s Subscribers Only
Chief Strategy Officer J...n C...ey Subscribers Only
Director Strategy Fe....do A...se Subscribers Only
Brand Director Mi....le P...z Subscribers Only
Account Director H..h .o Subscribers Only
Account Supervisor O...ia Fi.....eni Subscribers Only
Director M..k Z...rt Subscribers Only
Agency Producer D..a Th....on Subscribers Only
Designer N....ha Mi......ska Subscribers Only
Art Director J...es Z...il Subscribers Only
Copywriter C...g Mc....sh Subscribers Only
Creative Director J...es Z...il Subscribers Only
Creative Director C...g Mc....sh Subscribers Only
Chief Creative Officer P...r I...zi Subscribers Only
Chief Creative Officer C...os M...no Subscribers Only
Editor M...a Ra....ic Subscribers Only

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