Part of VCCP’s success has come from its longstanding dedication to its ten founding principles. They were established at launch to be the antithesis to all the frustrations the founders had experienced at other advertising agencies. It means we spend less time managing and more time thinking.
Be Un-precious Brilliant ideas come from openness.
Be Responsible Great teams take responsibility for each other.
Be On Time Deliver on time, or earlier.
Be Lean Small motivated teams achieve the best results.
Be Clear Its easy to complicate, it's difficult to simplify.
Be Approachable Listen to whoever wants to speak to you.
Be Happy Enjoy work.
Be Honest Keep open books and admit mistakes.
Be Proud Take pride in the work we produce.
Be Fast Delay is corrosive, energy is infectious.
VCCP appoints John Cherry as creative director
VCCP are thrilled to announce the arrival of John Cherry as creative director to the expanding creative department following new business successes this year including Cadbury, Domino’s, Suzuki and Britvic. A hugely talented creative, he comes to the agency after a three-year stint at JWT. Initially, he will be working on the easyJet account as well as lending his expertise to other VCCP brands.
Cherry has worked on many notable accounts during his time at JWT, putting his name to memorable campaigns such as “feel every smile” for Listerine as well as the wonderfully weird “You can’t get any more Ribenary” for Ribena. Other well-known names under his belt include Kenwood, Johnson & Johnson and Nestle.
He started his career 16 years ago at Wieden+Kennedy, bringing the “Honda Sense” campaign to life. Cherry previously worked at Fallon on Orange where he worked with The Muppets, a personal highlight, Cadburys and the BBC. He was also an art director on the Stella Artois "smooth originals" campaign, which won Cannes Lions in 2009 and worked with Wes Anderson on another Stella Artois campaign in 2010.
Commenting on the new position, John said: "I'm very excited to be joining VCCP, they're a great creative agency, doing smart populist work for some great brands. And with many friends I've worked with before it really feels like a wonderfully familiar place already, which is rare and special.”
He will report into Darren Bailes, ECD, VCCP, who added: "We love John. He was a talented baby back in the mother days. He's achieved so much since then and grown up. Great to have the grown up John on board."