TitleScents of the City
BriefWhat if you chose places you wanted to visit not based on their image, but on their scent? That was the idea behind this pop-up travel agency for the Thalys rail network. The scents were soaked into beads that were housed in 720 metal tubes. Each tube corresponded to a destination in Paris, Cologne, Amsterdam or Brussels. People could find the scents that they liked and then book a trip to their source. The scents including cut grass representing FC Koln football stadium in Cologne, latex from the Erotic Museum in Amsterdam, and a fresh baguette from Paris.
Agency
Campaign Scents of the City
Advertiser Thalys
Brand Thalys

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Length
Account Service De....ne D...el Subscribers Only
Account Service S...ya C...in Subscribers Only
Account Service C....le H...t Subscribers Only
Agency Producer Ad....ïde S...ni Subscribers Only
Founder Jea......ick Ch....ar Subscribers Only
Founder Jea.......ois S...o Subscribers Only
Founder G...es Fi.....erg Subscribers Only
Executive Creative Director Jea.......ois S...o Subscribers Only
Creative Director M..k F...an Subscribers Only
Creative Director J...e S....en Subscribers Only
Copywriter J...e S....en Subscribers Only
Art Director M..k F...an Subscribers Only
Art Director B....he D....dt Subscribers Only
Music Sc....ze Subscribers Only
Production Company B...h Subscribers Only

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