TitleGlicode
BriefGlicode is the first ever educational app that uses image recognition to turn candy into code, teaching the fundamentals of programming. The app turns three popular products into bite-sized programming lessons which teach three basic principles: basic syntax, if statements and loops. In Japan Glico uses its iconic products to introduce children to the three principles of algorithmic thinking: basic syntax, loops and if statements. Using a smartphone and their favorite afternoon snack, eager minds lay out chocolate covered snacks, capture images and run sequences.
Agency
Campaign Glicode
Advertiser Ezaki Glico Co., Ltd.
Brand Ezaki Glico

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Media Type Applications
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Executive Creative Director Ya....ru S...ki Subscribers Only
Producer N..u K..o Subscribers Only
Account Executive Sh.....ri K..o Subscribers Only
Executive Producer Ya....ro Ka....ki Subscribers Only
Director M....gu Ma.....to Subscribers Only
Project Manager H...ka Yo....wa Subscribers Only
Producer K...ro F...mi Subscribers Only
Producer Y...ke S...ki Subscribers Only
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Creative Director H....hi K...e Subscribers Only
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Strategic Planner Ka.....hi O..i Subscribers Only
Strategic Planner R....ro S..i Subscribers Only
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