TitleNuon Case
Campaign Partner of the Sun
Advertiser Nuon
Brand Nuon

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Date of First Broadcast/Publication Subscribers Only
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StorySubscribers Only
Media Type Television & Cinema

About Lemon Scented Tea

No conflict, No story

In today’s society it’s becoming more and more challenging to get noticed as a brand. Now more than ever it is key to make an emotional connection with your consumers to cut through the clutter. But how do you make such a connection?

To create emotional connection with your brand, it’s essential to have a clear brand story. Your goal and adversary should be the central elements of the story, as those two elements touch the most needed part of the brain to make deep emotional connections. We use this thinking not only to create campaigns and content, but also to bring engagement in the heart of the company to accelarate transformation. Only then you'll stand out from your competitors, you'll engage with your consumers & employees and you'll win their hearts.

It’s simple, but also revolutionary! 

Latest News


Twente Marketing chose Lemon Scented Tea to communicate the repositioning of the region. Quirine ter Haar, Brand Leader at Marketing Twente: “We were looking for an overarching story for Twente, in which all elements of the region came together. Lemon Scented Tea was particularly convincing. They put down a clear strategy, but also a stimulating brand campaign that fits the unique character of Twente.”
Welcome Twente Marketing! Read more on MarketingTribune 



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