|Date of First Broadcast/Publication||Subscribers Only|
|Business Sector||Subscribers Only|
|Media Type||Web Film|
|Executive Creative Director||..n He.....eld Subscribers Only|
|Creative Director||R....nd C..n Subscribers Only|
|Creative Team||S...n C....or Subscribers Only|
|Production Company Producer||L...a G...am Subscribers Only|
|Production Company Producer||J...b S..n H..m Subscribers Only|
|Executive Producer||..u H..e Subscribers Only|
|Director of Photography||Ni....as L..r Subscribers Only|
|Director of Photography||H..d .f Ma.....ng Subscribers Only|
|Strategic Business Lead||..c M...er Subscribers Only|
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Uber has rolled out the second phase of its ‘Where to?’ campaign with a creative recruitment push highlighting the shift-free benefits of becoming a driver.
Uber’s in-house creative team again teamed up with BBH to produce two videos contrasting what it’s like working in a supermarket and a supermarket respectively to the life of a driver for the tech firm.
Supermarket vs Uber depicts a despondent checkout waiting for his shift to finish, only to see a family heading to the till with two overflowing trolleys as the final closing Tanoy announcement is made. His devastation is accompanied by Psycho-esque string orchestra horror music, and the line: “There aren’t many jobs where you can go home when you want”.
In another 30-second spot, a warehouse worker driving a cherry picker is inspired to drive straight out the door after seeing boxes of golfing equipment on the shelves. The voiceover says: “There aren’t many jobs where you can take the afternoon off”.