TitleResponsibly the beer
BriefUbrew, a small craft brewery in London, cleverly fought the competition (and got lots of PR coverage) by naming their new low alcohol beer “Responsibly." This took advantage of the much-advertised message “Drink Responsibly."
Campaign Responsibly the beer
Advertiser Ubrew
Brand Ubrew

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Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study

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