TitleBeyond Money
BriefSantander Bank decided to connect with millennials by questioning the true value of money via a sci-fi thriller. The "Black Mirror" style episode depicts a world in which one can sell one's most precious memories for cash. But when a woman literally removes too much of her memory bank, the consequences are terrifying. Following Spain’s historic economic crisis, people — primarily millennials — lost faith in banks. To promote a new type of account to a generation who just didn’t want to listen, Santander Bank produced an attention-grabbing, cinema-worthy short film. Void of any branding, the film simply — and quite beautifully — poses the question: what is worth more, experiences or money? Luckily with the bank’s new offer, clients won't have to choose.
Campaign Beyond Money
Advertiser Santander
Brand 1|2|3 Smart Account

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Business SectorSubscribers Only
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Media Type Digital
Chief Creative Officer M...el B....ca Subscribers Only
Account Supervisor M...a C...en Subscribers Only
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Art Director Y...i G...ez Subscribers Only
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Copywriter M...os Ma....nez Subscribers Only
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Art Director R...el M...no Subscribers Only
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