| Title | Reality Xmas |
| Brief | #RealityXmas, isa set of provocative Christmas cards. Crafted in the traditional style, they combined nativity scenes with real, editorial news images from 2016. Working with the Press Association and other library sources, images were chosen so that each card had its own unique story, re-imagining key nativity stories in contextually relevant ways. |
| Agency | McCann London |
| Campaign | Xmas Card |
| Advertiser | Doctors of the World |
| Brand | Doctors of the World |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Chief Creative Officer | ..b D...al Subscribers Only |
| Chief Creative Officer | La....ce T....on Subscribers Only |
| Creative Director | M..e O....on Subscribers Only |
| Copywriter | M..t S...le Subscribers Only |
| Art Director | b..a m....ji Subscribers Only |
| Production Company | C...t . L...on Subscribers Only |
| Head of Integrated Production | S...io L...z Subscribers Only |
| Executive Producer | S...ie Cha........rews Subscribers Only |
| Art Buyer | ..m O...m Subscribers Only |
| Art Director | ..n H....th Subscribers Only |
| Print production | W....am Wh.....ad Subscribers Only |
| Account Executive | Fr....is d'.....nac Subscribers Only |
| Business Director | .J C...e Subscribers Only |
| Account Management | ..m B...es Subscribers Only |
| Planner Director | Ch.....te W....rs Subscribers Only |
| Planner Director | N..k O....nn Subscribers Only |
| Editor | B...e D...n Subscribers Only |
| Agency Producer | R...na Co.....mi Subscribers Only |
| Sound Engineer | Ch.....phe G....rt Subscribers Only |
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