TitleMarriage Market Takeover - 2
Agency
Campaign Marriage Market Takeover
Advertiser SK-II
Brand SK-II

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StorySubscribers Only
Media Type Web Film
Length
Account Supervisor S....na F....ng Subscribers Only
Production Company Producer M..y C...ch Subscribers Only
Managing Partner, Live Action / Executive Producer O...er Fu....er Subscribers Only
Music F...re P....ct M...c Subscribers Only
Music V...or M...o Subscribers Only
Public Relations Expert B..n Subscribers Only
Media Director B..n Subscribers Only
Sound ..t . ..n Subscribers Only
Post Production ..t . ..n Subscribers Only
Editor R...rt R...g Subscribers Only
Director of Photography (DOP) J...b M...ler Subscribers Only
Executive Producer R...rt He....nd Subscribers Only
Director F...d R..s Subscribers Only
Account Manager L...a ti....an Subscribers Only
Production Company T..l Subscribers Only
Chinese Writer J..y C...g Subscribers Only
Agency Producer P...r Ga....no Subscribers Only
Agency Producer Al.....er B....er Subscribers Only
Account Planner .y Tr.....on Subscribers Only
Design Ch.....an S...én Subscribers Only
PR Strategist A..t L...n Subscribers Only
Copywriter T..e E....en Hi....om Subscribers Only
Art Director K...na Ul.....ang Subscribers Only
Art Director S...ia Li....lm Subscribers Only
Managing Partner, Digital / Executive Producer D...in C...if Subscribers Only

About Forsman & Bodenfors

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Herbal Essences / Changes

A survey done by Herbal Essences shows that 87% of American women say they made a significant change to their appearance after a life event.

In this short documentary four real women tell their stories of change. What initiated the change, what they did and what life was like after.

The score is a cover of David Bowie’s Changes performed by Jazmin – who is also featured in the film. Bowie was always challenging and reinventing his own identity. The title of his song became a natural choice for naming this campaign.

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