TitleMarriage Market Takeover - 2
Agency
Campaign Marriage Market Takeover
Advertiser SK-II
Brand SK-II

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StorySubscribers Only
Media Type Web Film
Length
Account Supervisor S....na F....ng Subscribers Only
Production Company Producer M..y C...ch Subscribers Only
Managing Partner, Live Action / Executive Producer O...er Fu....er Subscribers Only
Music F...re P....ct M...c Subscribers Only
Music V...or M...o Subscribers Only
Public Relations Expert B..n Subscribers Only
Media Director B..n Subscribers Only
Sound ..t . ..n Subscribers Only
Post Production ..t . ..n Subscribers Only
Editor R...rt R...g Subscribers Only
Director of Photography (DOP) J...b M...ler Subscribers Only
Executive Producer R...rt He....nd Subscribers Only
Director F...d R..s Subscribers Only
Account Manager L...a ti....an Subscribers Only
Production Company T..l Subscribers Only
Chinese Writer J..y C...g Subscribers Only
Agency Producer P...r Ga....no Subscribers Only
Agency Producer Al.....er B....er Subscribers Only
Account Planner .y Tr.....on Subscribers Only
Design Ch.....an S...én Subscribers Only
PR Strategist A..t L...n Subscribers Only
Copywriter T..e E....en Hi....om Subscribers Only
Art Director K...na Ul.....ang Subscribers Only
Art Director S...ia Li....lm Subscribers Only
Managing Partner, Digital / Executive Producer D...in C...if Subscribers Only

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Åhléns / Do it dad!

For this year’s Father’s Day, Åhléns put the spotlight on one small but growing group of parenting enthusiasts: dads on paternal leave. Only 15 % of Swedish parents split their paid parental leave equally, something Åhléns sees clearly when looking at its own customers. A lot of moms pushing strollers, very few dads.

During the whole week leading up to Father’s Day, Åhléns presented curated offers and special events throughout the department store and online. We also met with three dads sharing their different experiences and perspectives, from conservative gender traditions to corporate culture.

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