Title140 Years
Agency
Campaign Wimbledon 2017
Advertiser Wimbledon
Brand Wimbledon

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Length
President La....ce T....on Subscribers Only
Business Affairs Executive Producer Ni....as Mu....ge Subscribers Only
Sound C...t . L...on Subscribers Only
Line Producer M...am A....ba Subscribers Only
Production Company Producer Subscribers Only
Production Company Producer L..a H..l Subscribers Only
Executive Producer A..x W....er Subscribers Only
Editor / Post Production Supervisor J...s Li.....ore Subscribers Only
Director L...s Z....to Subscribers Only
Production Company F....ds El....ic Subscribers Only
Production Company Producer An....ca Po.....yk Subscribers Only
Executive Producer C...re Su....an Subscribers Only
Creative Director A...ei B....tz Subscribers Only
Head of Integrated Production S...io L...z Subscribers Only
Project Manager ..y M...hy Subscribers Only
Account Planner E...y E...s Subscribers Only
Account Manager Ch....os Ca......lis Subscribers Only
Account Director T...y S...h Subscribers Only
Managing Partner J...s L...am Subscribers Only
Managing Partner K..e Mo....nd Subscribers Only
Creative Team L...ie S..e Subscribers Only
Creative Team J..s M...et Subscribers Only
Creative Director ..b W...er Subscribers Only
Sound Design Company A..m S...h Subscribers Only

About McCann London

Latest News

IN PURSUIT OF GREATNESS: A YEAR IN THE MAKING

The All England Club (AELTC) is launching a global campaign ahead of Wimbledon as it looks to grow its brand beyond traditional audiences and into Asia.
The ‘In Pursuit of Greatness’ campaign will launched across digital and social media before hitting cinemas with 60-second films showing throughout the UK. The AELTC has said it will focus particularly on Facebook, YouTube and Snapchat in an effort to target the younger demographic.

It will also span out of home with ads at tube and railways stations local to the event. The BBC is expected to show the content as part of its build up coverage to the tournament, which starts on 3 July.

Created by McCann Erickson London, the campaign was given a soft launch at last year’s event, however it will now extend to the US, Europe and Asia as part of the AELTC’s plans to champion the Wimbledon brand as a truly unique grand slam. 

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