TitleShakespeare 2
Agency
Campaign Shaving’s other guys
Advertiser Harry's
Brand Harry's

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
Media planning/buying
Executive Creative Director A..y F...er Subscribers Only
Creative Director A...n W....er Subscribers Only
Creative Director W..l F...k Subscribers Only
Client Director N....ie St......tos Subscribers Only
Account Manager N...ne A....do Subscribers Only
Account Manager R....ca S....on Subscribers Only
Agency Producer K..e B...s Subscribers Only
Illustrator J..y P...o Subscribers Only
Production (Agency) ..B N..n Subscribers Only
3D Lead Artist C....ie C....dy Subscribers Only
Director/Animator A..x Bl....ey Subscribers Only
Director Post Production S...ia ..n .e G...t Subscribers Only
Sound Design Company W..e L...on Subscribers Only
Sound Designer ..m H...y Subscribers Only
Sound Producer J..n S....rs Subscribers Only

About Brothers and Sisters

Services
We offer a range of services to new and existing clients where we are able to handle every detail of planning and implementing advertising campaigns. This leaves our client to continue to do their thing, whilst we do ours.
– Advertising
– Strategic Development
– Identity Development
– Digital Marketing
– TV Production
– Branding
– Social Media
– Scripts & Development
– Mobile Marketing
– Content 

Latest News

HARRY’S LAUNCHES IN THE UK – NEW INTEGRATED CAMPAIGN

Harry’s: Meet ​Shaving’s “Other Guys”

The debut campaign for Harry’s, the shaving company, in the UK has launched. The campaign will run across TV, digital and OOH for four weeks in the UK.

The idea behind the work is ‘Shaving’s other guys’ – which allows Harry’s to talk about itself in a way that shows it as an alternative option to the establishment, a brand that’s for every guy and one that puts the customer first.

“We wanted to get British support through creating a sort of underdog spirit,” said Matt Charlton, CEO at Brothers and Sisters. Harry’s is already a success in the US, It has been a privilege to help the brand launch here in the UK.”

Lorna Peters VP Marketing at Harry’s added: “The idea for Harry’s was born out of a frustrating purchasing experience -- we wanted to make shaving better for ourselves and for guys everywhere. We wanted to rethink the whole experience, including the expensive, over-designed and poorly packaged products.

It’s been exciting to see the changes we’ve been able to provoke in the U.S., we realized that the U.K. has that same earlier dynamics. The category leader has been consistently raising prices, pocketing the profits, and taking advantage of their dominant market share. British guys have no real alternative and we wanted to fix that.”

The campaign, created by Brothers and Sisters, uses largely black and white illustrations drawn by Brooklyn-based designer and illustrator Joey Pasko which will appear in OOH, online, as well as on beer mats, TV and a specially built ‘bearded’ billboard.

TV executions include a one off 40” spot set to air during the final game of the Lions tour on 8 July, while the bespoke billboard will appear in an East London location and feature an actual 3D beard added onto it, along with the line: ‘East London. Worst place to launch a razor’.

The underdog mentality appears throughout, through a self-deprecating yet authentic tone designed to reflect the brand’s disregard for the rules and the ‘established way of doing things’.

Harry’s razor blades are engineered in Germany and the company owns its own factory, which means it controls the value chain from manufacturing to point of sale to fulfilment and customer experience, allowing it to offer quality at every touchpoint.

Brothers and Sisters is appointed lead creative agency in the UK following a competitive pitch. Media planning and buying is being handled by Goodstuff. 

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