TitleMoments Feat. Barbara Davidson
Agency
Campaign Volvo XC60
Advertiser Volvo
Brand Volvo XC60

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Length
Art Director K..l Ri.....rs Subscribers Only
Copywriter G...av Jo.....on Subscribers Only
Account Supervisor A...rs B...én Subscribers Only
Account Executive ..a E...nd Subscribers Only
PR Strategist B...ne D....ll Subscribers Only
Designer M...in Jo....on Subscribers Only
Photographer B....ra Da....on Subscribers Only
Production Company ..d L..d Subscribers Only
Director Na....el Er....on Subscribers Only
Director of Photography (DOP) O..e Ki.....ier Subscribers Only
Editor P...ip Be.....öm Subscribers Only
Production Company Producer S...ie T..m Ch......sen Subscribers Only
Production Company Producer A..m Ho.....öm Subscribers Only

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Åhléns / Do it dad!

For this year’s Father’s Day, Åhléns put the spotlight on one small but growing group of parenting enthusiasts: dads on paternal leave. Only 15 % of Swedish parents split their paid parental leave equally, something Åhléns sees clearly when looking at its own customers. A lot of moms pushing strollers, very few dads.

During the whole week leading up to Father’s Day, Åhléns presented curated offers and special events throughout the department store and online. We also met with three dads sharing their different experiences and perspectives, from conservative gender traditions to corporate culture.

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