| Title | The new Volvo VNL - World’s Largest Unboxing Starring 3-Year-Old Joel |
| Brief | The unboxing trend on youtube is strangely mesmerising: millions of viewers tune into watch toys being unwrapped. That’s it. Playing off this strange, yet extremely successful trend, Volvo Trucks invited one lucky wide-eyed youngster to unbox the largest object ever unboxed: its Volvo VNL truck. And the views went through the roof. |
| Agency | Forsman & Bodenfors Stockholm |
| Campaign | The New Volvo VNL |
| Advertiser | Volvo Trucks |
| Brand | Volvo Trucks |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Audio Post Production | Media.Monks |
| Account Director | O..e Vi....in Subscribers Only |
| Account Manager | B...ta Ma....rg Subscribers Only |
| Art Director | ..m C...er Subscribers Only |
| Art Director | A...rs E...nd Subscribers Only |
| Copywriter | B...n En....om Subscribers Only |
| Copywriter | M...in Ri.....st Subscribers Only |
| Designer | J...y W..s Subscribers Only |
| PR Strategist | B...e D....ll Subscribers Only |
| Account Planner | T...as No.....öm Subscribers Only |
| Agency Producer | L..a S....an Subscribers Only |
| Agency Producer | P...r Ga....no Subscribers Only |
| Production Company | A..E Subscribers Only |
| Production Company Producer | L..s No.....on Subscribers Only |
| Executive Producer | P...r Mo....en Subscribers Only |
| Media Partner | O..h Subscribers Only |
| Director / Editor | To....rn M...in Subscribers Only |
| Music | J...s Q...t Subscribers Only |
| Social Media Expert | S...h A...cy Subscribers Only |
| PR | O....y, O..., V...o T...ks Subscribers Only |
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