TitleJordan Welcome Video
Agency
Campaign Breakfast Club
Advertiser Nike
Brand Jordan

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About Greatest Common Factory

The traditional systems of the agency model add layers of complexity and confusion to a process that requires simplicity, clarity and alignment. We have taken the time to imagine a better way to work at the “speed of social”, as the quantity of quality content needed today is an always on proposition.

We are able to get more done for less because we have flattened our organization. We have merged the creative and planning silos and the production and business silos to better serve our clients. Everyone in our organization is responsible for 'account service' and the client can speak with anyone at anytime.

With you, we start with your true brand value — what the world would miss if you were gone.

We then create a messaging platform — a resonant statement of your value that works in all channels, from t-shirts, to tweets, to Super Bowl spots.

Ultimately we express that unifying platform through all your touchpoints in a voice that is interesting to your customers and unmistakably you.

Finally, we create that content in a way plans for possibility. Ideas start with strategy and strategy needs to go all the way through production. When you invest the money in visually representing your brand you need a plan for the lifetime cross-channel value of those assets, to think of them in the most modular, effective and reusable way. 

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