TitleMcKinsey Careers
Agency
Campaign McKinsey & Company Careers
Advertiser McKinsey & Company
Brand Mckinsey & Company

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PostedAugust 2017
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Site
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About Critical Mass

The way a customer experiences a brand has a profound impact on perception, purchase behavior and loyalty. That’s why our work begins and ends with our clients’ customers. We listen to them. Validate with them. We even include them in our experience-design process. We do this so we can make things simpler, more useful, more entertaining, more convenient. And hopefully, in some way, change their lives. 

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Critical Mass Hometown: Heart of The New West, Calgary - Interviews

Calgary attracts folks looking beyond the New York or San Francisco scenes.

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