TitleDelicious Calm
BriefSpanish women are on the verge of a nervous breakdown. The solution? Eat more turkey. Yup, scientists say turkey contains a substance that enhances well-being. So sliced turkey brand Pavofrio came up with a restaurant that served only stress-reducing ingredients. On a TV ad, women ordered dishes like “I Didn’t Go to the Gym Because I Couldn’t Be Bothered”. Not content with that, the brand opened the restaurant for real and filmed the results. How about a plate of “I’m Still Single and I Couldn’t Care Less”? A guilt free, stress free and of course delicious branded experience.
Campaign Delicious Calm
Advertiser Campofrío
Brand Pavofrío

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PostedSeptember 2017
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Print
Executive Creative Director R...el Ma....nez Subscribers Only
Executive Creative Director ..n L...n Subscribers Only
Copywriter Subscribers Only
Copywriter H...tor L..a Subscribers Only
Art Director Subscribers Only
Art Director H...tor L..a Subscribers Only
Production Company H...y Subscribers Only
Director Di....io N....jo Subscribers Only
Production Company Producer ..y S....ez Subscribers Only
Agency Producer M...in B...in Subscribers Only
Agency Producer G...án Mol......del Subscribers Only

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